Habit and information use in travel mode choices

This study focuses on the role of habit in the process of information use underlying daily travel mode choices. Based on the ‘policy capturing’ paradigm, eighty-two students performed a multi attribute travel mode judgment task, in which they could use information about travel circumstances in order to make a number of judgments. Measures of information use were obtained by performing multiple regression analyses for each subject. It was found that habit reduced the elaborateness of information use in judgments of travel mode use. This effect was independent of effects of manipulated accountability demands.